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Roche says her factory partners in Nepal are “like family,” and that she hasn’t found anyone anywhere who can match their skill and quality. But some customers may not realize that “made in Nepal” is just as virtuous as “made in Italy.” The Western tendency to value European and American production over Chinese or South Asian is another problem entirely, but Roche is dedicated to making it clear. “I don’t think people realize that in Nepal, the knitters use hand looms, and literally every row of our sweaters is made by hand,” she adds. “It’s a very special product that comes out of there.”
Longevity and quality are Ryan Roche’s bread and butter too, and they’re best exemplified by her cashmere sweaters handmade in Nepal. “We always try to tell the story of our brand, and from the beginning, the first thing that ever came out of my mouth was about the materials, where our clothes are made, and who had their hands on it,” she says. “When you purchase our sweater, we want [you] to have it forever. The price is not going to be the same as somewhere else, because it really will last a lifetime. The key is to communicate that [to the customer], so people see why the sweater is $800, and why you’d rather buy that than the $89 sweater with a questionable path.”
Her business model looks a lot like what the industry has preached as a sustainable path forward: small scale, with timeless designs, fewer collections, quality materials, and fair labor. It’s the very opposite of fast fashion and, more broadly, the notion that clothes exist purely to convey status or adhere to trends. Roche doesn’t design clothes that are highly identifiable or even of-the-moment; as she puts it, they’re meant to “sit in a woman’s wardrobe and treat her right.” It’s fair to assume that while many of her customers simply appreciate the product, most of them also care about Roche’s values and mission. They aren’t interested in just accumulating more stuff.
6 Available products for Miss May I Swing Shirt:
- Classic Men’s Shirt
- Classic Women’s Shirt
- Women’s The Boyfriend Tee
- Women’s Heather Wicking Tee
- Women’s Scoop Neck T-shirt
- Women’s Slouchy top
- Women’s Organic Tee
- Men’s Short Sleeve Tee
- Unisex Jersey Short Sleeve Tee
- Men’s Cotton Crew Tee
- Unisex Ultra Cotton Tee
- Men’s Heather Dri-Fit Tee
- Men’s Polo Shirt
- Men’s Jersey Polo Shirt
- Unisex Ringer Tee
- Men’s Lightweight Fashion Tee
- Men’s V-Neck
- Unisex Jersey Short Sleeve V-Neck Tee
- Women V-Neck
- Women’s Jersey Short Sleeve Deep V-Neck Tee
- Unisex Hoodie
- Unisex Heavy Blend™ Full-Zip Hooded Sweatshirt
- Men’s Lightweight Zip Hooded Sweatshirt
- Unisex French Terry Zip Hoodie
- AOP Unisex Zip Hoodie
- Unisex Longsleeve
- Unisex Jersey Long Sleeve Tee
- Unisex 3/4 Sleeve Baseball Tee
- Unisex Tri-Blend 3/4 Raglan Tee
- Men’s Varsity Jacket
- Youth T-shirt
- Sweatshirt Unisex
- Tank Top
- Men’s Sleeveless Performance Tee
- Women’s Cut & Sew Racerback Dress
- Women’s Pencil Skirt
- Women’s Cut & Sew Casual Leggings
- Women’s Sponge Fleece Wide Neck Sweatshirt
- Kids Regular Fit Tee
- Infant Long Sleeve Bodysuit
- Mug $22.99
- Phone Case
- Bags
- Unisex Flip-Flops
Available Size: XS, S, M, L, XL, 2XL, 3XL, 4XL, 5XL Available Color: Black, Cardinal Red, Forest Green, Gold, Navy, Royal, Sport Grey, White…
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