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A must-have for designers, not to mention that quirky group in love with type for types sake (you know who you are), Typology is the most visually dynamic compendium of typefaces on the market. Its pages are profusely illustrated with hundreds of complete alphabets, and such original artifacts as typesheets, catalogs, broadsides, posters, and many other primary source examples. In all, Typology is the long-awaited type encyclopedia destined to be a standard reference work for years to come. Why be a designer who must rely upon preexisting typefaces and clip art when you can become the kind of designer who creates logos, fonts and lettering of your own? Leslie Cabarga, author of the bestselling Designer’s Guide to Color Combinations, has created a textbook of type for the experienced graphics professional as well as the beginning student of design.
Choose, use, and understand great vintage type with this authoritative guide. Retro is the new modern. And nowhere is that fact more evident than in typography, which today uses vintage type in ads, book and magazine design, movies, and everywhere words convey meaning. Viewers may not even realize that the type itself conveys mood, information, and a sense of style, but graphic designers know the power of vintage type. A typeface should visually support the content of the message it’s conveying. This includes not only the message stated by the words, but the overall intended message of the words in conjunction with the typeface, its scale and placement on the shirt, and the color of the words and the shirt.
For example a straightforward shirt saying Good Times might want to be a set in a relaxed, playful typeface like Scentsy Spirit by Laura Worthington. But if it was an ironic shirt, Good Times might be set in Vertigo Death by Mirco Zuchowski. Or perhaps it’s a subtle pun and a bit of ambiguity you’re going for, in which case Times New Roman would be the choice. Regardless of how you go about choosing a typeface for a short design, you must know whether or not your shirt design is covered under the end user license agreement (EULA) for the chosen typeface.
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