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Technology changes rights don’t shirt

Posted on by John Smart

That’s the Technology changes rights don’t shirt Finally other thing many liked about digital Fashion Week that I found a little lacking. Revealing the behind-the-scenes workings of a brand is interesting, and while none did it better than Maison Margiela’s fantastic film by Nick Knight, there’s something a little unsettling to me about what is shown and what is concealed. Even “peeling back the curtain” can feel like well-articulated P.R., showing only the glamour and hiding the ugliness, stress, and mania that fashion contains. Osman Yousufzada was the only designer to include factory workers as a part of any content this season; his video filmed in Bangladesh asked factory workers to imagine the women who would wear the clothes they produce. A nice BTS video is only part of the true story of how fashion is made. In many ways, this season felt more like The conversation of fashion is just as important as the clothes themselves, and in this digital week, it felt like most of what we had to go on was the message the brands were selling us. The number of people with access to designers, to physical shows, to the clothes themselves, and to what’s really happening behind the curtain is still quite small—maybe smaller than ever, considering what was once hundred-person shows are now Zoom panels with just a dozen editors. I hope that when IRL gatherings are back, and while digital shows continue, the access and ability to be a part of the conversation will be more shared and democratized.dictation than a dialogue. The most exciting part of watching real Fashion Weeks unfold online prior to the pandemic was the digital scavenger hunt of putting together the various perspectives of a show from the people who were there: a more 360-degree picture compiled from critics’ reviews, influencers’ social media posts, young journalists’ Twitter feeds, photographer’s backstage and street-style images, and snaps from models, stylists, hair and makeup artists—plus everything you hear in the back of a taxi (or in a group chat) between shows with friends, colleagues, and strangers. Having all these voices together, sharing their own views of a live event, made Fashion Week interesting. Zoom may be the big hit of lockdown, but it quickly became clear to me that it’s a poor substitute for a real-life studio visit. The fuzzy display is fairly useless for showcasing detail. As I sat through a month’s worth of video previews, I had to marvel at how designers managed to build their collections virtually this season.

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Technology changes rights don't shirt

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John Smart